Email Marketing for business

06 November, 2024

Forbes reports that 81 percent of companies have included e-mail in their marketing approach. This makes email marketing one of the most effective lead generation channels, offering an average ROI of $36 for every dollar. With AI and process automation, email marketing has enabled businesses to send relevant and timely messages to their subscribers in a more personalized and effective manner.

Email marketing, when compared with other marketing channels, is a direct, measurable channel of communication to the target audience, and for that reason, stands to outshine blogs, SEO, podcasts, and even organic social media.

To take an example, there are e-commerce brands where they use AI-driven email automation in order to be able to send the exact recommendations of products according to what the subscriber purchased previously or browsed on a site. The content that gets directed to a certain person's interests, elevates the chances of converting a customer.

In addition, segmenting and automating one's offerings and content by targeting various segments of its audience leads to increased engagements and conversions. A great example of this would be a SaaS company who sends a series of onboard emails to a new subscriber, taking that subscriber by the hand through all aspects of the product while upgrading them to a paid subscription.

You can use email marketing platforms like Sender, HubSpot email marketing, and Sendinblue, which all allow you to customize and personalize your emails with whatever elements you may need for the campaign, such as videos, images, or text. They use characteristics like A/B testing to eliminate manual effort and guessing. They help you ensure that your campaigns are just right and reach the proper audiences.