Why GEO Matters Today?
07 April, 2025
AI is very dominating the way we are consume media and here are some reasons why GEO matters today:
AI Integration:
AI is becoming more and more integrated into different industries, like ranging from e-commerce to healthcare. Nearly all (96%) business owners think ChatGPT will benefit their business. One in three businesses intend to utilize ChatGPT to generate website content, whereas 44% intend to utilize ChatGPT to generate contents in other languages.
This mass implementation of AI results in more content being created, sifted, and served by AI systems. Traditional SEO techniques now might not be enough without GEO, as they are not optimized to serve AI-based content creation and search algorithms. GEO makes sure that content is optimized not only for human consumption but also for AI systems, making it more visible and useful on various platforms.
