Power of Short-Form Videos

12 November, 2024

Short-form videos are fast turning into the dominating force behind content marketing lead generation. In short, the likes of Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok help reach millions of leads in mere seconds. Interestingly, new statistics have stated that 30% of marketers not making short-form video content are planning to do so by 2024.

This makes short-form videos very effective, for they convey the message so quickly and interestingly. For example, a clothing brand might use Instagram Reels to highlight its fashion line, showing an overall view that incites one to visit the website of the clothing brand. Since the average online attention span is just 8 seconds, short-form videos become ideal for holding one's attention and giving a very concise message.

There will be great engagement due to Instagram CTAs with urging users to take concrete steps. Use the action tag "Tap to shop," for example, with "Stories or Reels and drive user behavior and, therefore, purchase immediately. "Save this post for later" encourages engagement that can allow users to like and then bookmark an engaging post as useful later for reading again. When tagging a friend who would be in need of seeing what you post, they actually share with others; such is great for enlarging your audience.

Also, "Check the link in bio" drives followers to a landing page for further action, like signing up, buying, or viewing more content. According to studies, 82% of people have been convinced to buy a product or service after watching a brand's video.