The role of E-Commerce SEO has grown exponentially in significance.

22 October, 2024

India's retail landscape is undergoing a sea change. According to Knight Frank Report, the most disturbing news is that ghost malls have increased in the country by an unbelievable 59%. It is not an Indian story alone; this is a trend around the world-to shop online.

The digital revolution in India has been a critical driver of this shift. Improved digital literacy, with penetration and increasing access to the internet, economic growth, rising disposable incomes, and the growing reach of e-commerce in Tier-II cities, has encouraged shopping online. Brands are strategically directing more investment in influencer marketing and strategies catering to Gen Z, which tends to prefer shopping online.Emerging India's E-commerce Boom: Ready for a $325 Billion Future

Such was the finding in a recent report by Invest India, depicting a bright picture for the country's e-commerce landscape. The industry might see a mighty rise to a whopping $325 billion value by 2030, it says. Growth in value has reached impressive figures to the nation's digital economy, projected at $800 billion by the same year.

India's e-commerce sector currently accounts for about 7% of the overall retail market and is worth around $70 billion. It really offers a huge scope for growth with many elements pushing it ahead.The Power of Affordability

India has the second-largest internet user population in the world at 881 million and is set to become the third largest country in the online retail market by 2030. Of course, this growth has been fueled mainly by the fast expansion of India's digital economy. Why SEO Matters for E-commerce

Not enough to have an ecommerce site in today's world of explosive growth; you need a full digital strategy to ensure that your products are found by the right people at the right time. That is where Search Engine Optimization for ecommerce becomes your best friend.

Imagine millions of potential customers searching online for products that might be synonymous with what you are offering. Powerful SEO makes your website a top contender in SERPs for those crucial keywords. That translates to organic traffic – a steady stream of qualified leads actively looking for what you sell.

Auksitsolutions- Lucknow ecommerce Experts

An effective SEO strategy has so many benefits it really cannot be ignored.

We wanted organic visibility on Google plus a market share increase for the company.