What is SEO and how does it work?

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09 February, 2024

SEO stands for search engine optimization . SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This content can include web pages, video , images, local business listings, and other assets. SEO best practices is essential for ensuring that the digital content you publish can be found and chosen by the public, increasing your website’s organic traffic. The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. SEO is about taking the next step and working on improving your site's presence in Search.